Britain’s Love of Tea Is Changing: Why Green Tea, Matcha and Traditional Brews Are All Having Their Moment

Britain’s relationship with tea has always been special. From the first cup of the morning to an afternoon catch-up with friends, the humble brew remains woven into everyday life.

And while our affection for tea hasn’t disappeared, the way we enjoy it is certainly changing.

Why green tea, matcha and traditional brews are all having their moment

Traditional breakfast tea might still be a firm favourite, but have you noticed how many different teas are appearing in cafés, shops and kitchens?

Research from the UK Tea & Infusions Association suggests we’re becoming more adventurous with our tea choices.
☕ 56% of surveyed adults included traditional black tea among their favourites
🍵 41% included green tea
🌿 23% included herbal infusions
💚 And one in five included matcha

Traditional black tea is still Britain’s favourite
Despite the growing popularity of colourful matcha lattes and speciality infusions, traditional tea remains at the heart of Britain’s daily routine. Black tea offers enormous variety, from rich, malty Assam to delicate Darjeeling and refreshing Ceylon teas.

Explore our loose leaf black teas.


Green tea is becoming increasingly familiar
Green tea continues to attract tea-lovers interested in discovering different flavours and brewing traditions.

Both black and green tea come from the same plant, but the way the leaves are processed creates different flavours and characteristics, and our green tea collection is a useful starting point for exploring these differences.


Matcha and herbal infusions are introducing tea to a new audience
Matcha’s distinctive green colour, preparation method and popularity in cafés have helped bring it to wider attention, while herbal infusions provide even more choice, with peppermint, chamomile and fruit infusions offering great alternatives for different tastes and occasions.